FENDI PRESENTS PURE!BRUTAL!GLAMOUR! A FILM BY LOIC PRIGENT

Always a major attraction, the backstage frenzy and adrenalin-charged activity leading up to the FENDI Fall/Winter 2014-15 fashion show are the crux of Pure! Brutal! Glamour!, Fendi’s latest video by French filmmaker Loic Prigent.

The lively mix of snippets captures the roman luxury house’s key players in full action – Karl Lagerfeld, Silvia Venturini Fendi; stylist Charlotte Stockdale; and Chairmand & CEO Pietro Beccari. And still, Cara Delevingne, who walked the catwalk exclusively for FENDI, and Georgia May Jagger, rehearsing and prancing around, plus a pre-show prep session on the live-cam drones that in collaboration with Google flew over the show, offering an unprecedented and unique aerial view to the digital crowd.

 In the backstage, Lagerfeld talks about the inspiration behind the fresh orchids pinned on the plush fur coats, triggered by Billie Holiday’s “He Gave Me Violets For My Fur.”

See the full video here: http://www.fendi.com/ii/en